Peter Guber's book Tell to Win
 
 
 
 
 
 
 
 
 
 
Among the Contributors Are:

    Tony Robbins: Turning Active Listening Into a Billion Dollar Business

    Brian Solis: Will Anything Replace the Power of Telling Stories in-the-Room, Face-To-Face?

    Will Wright: Attracting Top Talent Through a Single Metaphor of Story

    Deepak Chopra: The Hidden Power of Back Stories — a Buried Treasure

    Earvin Magic Johnson: Your Hero Is Magic

    Lynda Resnick: Make Sure Your Motives Are Authentic and Congruent with Your Goal

    Mark V. Hansen: Using Story to Turn "NO" to "ON"

    Pat Riley: Using the Art of the Tell to Win

    Warren Bennis: What You Focus on Grows

    George Lopez: Building an Empire One Humiliation Story at a Time





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