"Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling--about yourself or your product--can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he's seen and learned in Hollywood, and how his celebrated friends--Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra--impressed upon him the power of a well-crafted story or appeal. The celebrity name-dropping lends some glitter to Guber's very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients."

— Publishers Weekly

"With this book's fresh and helpful insight into how the best stories are crafted and delivered, you too, like Peter Guber, can become a story telling virtuoso."

— ROGER AILES, Chairman and CEO, Fox News

"In Tell to Win, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need."

— PRESIDENT BILL CLINTON

"The world's greatest leaders have changed the course of history by using the power of story to engage people to take positive action. Master story teller Peter Guber's new book Tell to Win teaches readers the secrets of purposeful story telling and how they can apply them to any situation. Read it today!"

— Daniel Burrus, author of the New York Times bestseller Flash Foresight

"Guber has it right – effective story-telling is one of the single most important things leaders can do to drive productive collaboration, especially in today's video centric and connected world. TELL TO WIN articulates a clear approach for anyone to tell winning stories."

— JOHN CHAMBERS, chairman and CEO, Cisco

"If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success -- first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that)."

— GEORGE CLOONEY

"Offers some of the best advice money can buy...Guber is particularly good at spotting patterns, and through his eyes, we come to see that behind every success there's a good story lurking. How we, in turn, can create such stories is the great reward of this book."

— FRANK COOPER, Chief Consumer Engagement Officer, PepsiCo Inc.

"TELL TO WIN gives great insight into why good story telling skills are essential for a successful leader. It's both an engaging read and a great practical guide on how to listen, prepare and marshal facts to tell the right kind of story to the right audience."

— ROBERT A. IGER, President and Chief Executive Officer, The Walt Disney Company

"I wish I had this book when I was starting out, trying to break through. It's not just a business book, it's a life book. Buy it, and you'll hit all the right notes."

— QUINCY JONES, Winner of 27 Grammy Awards

"An absorbing read. The central concept is powerful. Guber shows that carefully crafted story telling can transform your ideas into action, win the day, and even move a few mountains."

— TIM KELLY, President of Global Media Group, National Geographic

"Exceptionally well done... If your goal is making a difference, this is a book you'll want to own."

— DR. MEHMET OZ, co-author of the New York Times bestseller YOU: THE OWNER'S MANUAL

"For too long in our offices and boardrooms, story has been a mysterious and misunderstood force. Now Peter Guber draws on four decades of success to reveal [its] secrets...Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well."

— DANIEL H. PINK, New York Times bestselling author of DRIVE and A WHOLE NEW MIND

"I couldn't put Peter Guber's new book down. It reads like a novel, entertains like a movie, and yet manages to hammer home a message everybody should take to heart."

— AL RIES, co-author of POSITIONING and WAR IN THE BOARDROOM

"Incredibly insightful...gets to the heart of why some entrepreneurs who start with a pile of money fail utterly and why others who begin with nothing succeed spectacularly. It's not enough to have a vision or even talent. You need to get others to see the world through your eyes, to buy into your dream...Peter Guber understands that, and in this book he shows you exactly how to do it."

— IAN SCHRAGER, Chairman and CEO of Ian Schrager Company, and Co-Founder of Studio 54

"Rich is the man who, though he may lack the trappings of a material success, casts himself in a story of consequence, for thereby is his life given meaning so they'll launch their social businesses, business for solving problems, rather than making money. Peter Guber has a deep understanding of the lure of story and its capacity to transform, and I can think of no better apprenticeship in the story telling arts than reading TELL TO WIN. Inhale this book so that you may breathe energy and purpose into the lives of others."

— MUHAMMAD YUNUS