IF YOU DON’T HAVE THAT, YOU HAVE STAGNATION.
- Peter Guber
Today’s audiences are listening and responding, demanding to be participants rather than passengers in the content and the experience of the story through its telling technologies. This is especially true in live television and sports. That’s why the ratings and sponsorships for these shows are so strong.
Virtual reality is just one of the many nascent technologies bubbling to the surface in our current landscape. With this technology you are no longer under the control of a director or cameraman – you are in charge. You are there, watching from the glass at a hockey rink, in a floor seat at a basketball game, in a box seat at a baseball stadium – literally the best seat in the house. You’ll watch what you want to watch and how you want to watch it.
Virtual reality isn’t just for sports or live shows. It will be an important play in every sector from travel to shopping to education.
“With virtual reality the future of media and entertainment technologies is here. All sectors are in the position to take advantage of this opportunity but they must see themselves as connectors in the food chain, not as defenders of their incumbency.”