About Peter Guber's Speeches and Story Telling For Business Success

STORY TELLING FOR BUSINESS SUCCESS
SPEECH OVERVIEW
 
Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success - whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.
 
Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.
 
In this entertaining, enlightening and informative presentation, "StoryMan" Peter Guber shares his methodology of how to employ the power of the oral story to:
 
• Sell more products/services
• Lead more persuasively
• Manage more effectively
• Inspire greater creativity
• Foster deeper collaboration
• Rebrand your product or company
• Communicate change
• Generate viral advocacy for your vision or mission
• Overcome resistance
 
LEADING IN UNCERTAIN TIMES - WHAT'S YOUR STORY?
SPEECH OVERVIEW
 
Be warned....in uncertain times, if leaders don't have a story that gives focus to their resources and resourcefulness, someone else will write their future - and it won't turn out well!
 
In this compelling, transformative keynote, "StoryMan" Peter Guber empowers, enlightens and exhorts leaders to tap into their innate story telling ability and to use this skill to persuade others to act toward common goals. Often misperceived as lacking power, many leaders avoid story, employing instead soulless information, data, and PowerPoint bullets to motivate their listeners. Yet, when the chips are down, as they are in tumultuous times, it's the emotional power that counts.
 
This explains the magic of great leaders like Steve Jobs, Bill Clinton and Nelson Mandela who communicate through story. They connect to their listeners emotionally through purposeful story telling, impassioning them to viral market their stories as if they were their own.
 
During this no holds-barred experience, Guber shares his methodology of how to use story to overcome the three navigation stakes challenging all leaders during trying times:
 
• Fear
• Uncertainty
• Change
 
And how to employ the power of story to catalyze:
 
• Unity among disparate "tribes"
• Resiliency during negativity
• Perspiration into inspiration
PETER'S SPEECHES

* NBC/Universal Annual Marketing Retreat - Topic: "Tell to Win – Fostering Collaboration For Future Success By Telling Purposeful Stories"
 
* Drucker Business Forum - Topic: "Tell to Win for Your Success"
 
* Korn Ferry - Topic: "Maneuvering Through An Ever Changing Media Landscape – What's Your Story?"
 
* UCLA Anderson School of Management - Topic: "Tell to Win For Your Success"
 
* Learning Annex, (One Day University) - Topic: "Failure, A Strategy To Win"
 
* Unilever Content Journey - Topic: "Journeying Outside The Studio System To Create Content and Distribution"
 
* Under Armour - Topic: "Tell to Win – Creating Raving Fans for Long Term Business Success by Telling Purposeful Stories"
 
* Signal LA - Topic: "The Content Marketing Conversation"
 
* Writer's Bloc - Topic: "The Lost Art of Reading," Peter Guber interviewed David Ulin, Book Critic/LA Times
 
* UCLA Anderson School Of Management - Topic: "Tell to Win – Fostering Collaboration and Interpersonal Communication by Telling Purposeful Stories"
 
* Tony Robbins Business Mastery Conference - Topic: "Tell to Win – Creating Raving Fans for Long Term Business Success by Telling Purposeful Stories"
 
* Ingenix - Topic: "Tell to Win for Sales Professionals – Creating Relationships for Life By Telling Purposeful Stories"
 
* Jet Propulsion Laboratory (JPL) Panel discussion - Topic: "Beyond"
 
* Mobile Entertainment Conference - Topic: "The Future of Mobile Entertainment"
 
* Wired Magazine Collaborative Session - Topic: "Burn The Boats"
 
* Big Task Weekend - Topic: "The Secret To Collaboration Is The MAGIC of Your Story"
 
* UCLA Commencement Speech, (School of Theater, Film and Television) - Topic: "Tell To Win For Graduating Students – Ignite Your Career Success By Telling Purposeful Stories"
 
* Healthcare Symposium - Topic: "Conversation With Dr. Maloney"
 
* Speakers & Authors Network Group (SANG) - Topic: Tell to Win For Thought Leaders: Remaining Vital in a Down Economy By Telling Purposeful Stories
 
* International Trademark Association's Annual Meeting - Topic: Tell to Win for Branding Professionals - Protect and Power Your Brand By Telling Purposeful Stories
 
* Dallas Center for the Performing Arts - Topic: The Creative Process (panel discussion)
 
* Twiistup 2009, The Entrepreneurs Showcase - Topic: Online or Offline, It's Still About Telling and Selling Your Story (fireside chat with Brian Solis)
 
* Supernova 2009 - Topic: What Are the New Rules For Business Success? How Organizations Can Utilize the Power of Oral Story Telling to Innovate and Thrive in a Networked World
 
* University of Southern California, University Lecture - Topic: Enhancing Leadership Through the Power of Oral Story Telling
 
* Web 2.0 Summit - Topic: The Future of Content (panel discussion)
 
* The Variety Entertainment & Technology Summit (in Association with Digital Hollywood) - Topic: The Convergence of Technology and Content (panel discussion)
 
* METal: Media, Entertainment, Technology Alliance - Topic: Improving Business Performance
 
* Advertising Week - Topic: The Power of Successful Story Telling in Capturing Audience Attention (panel discussion)
 
* 2009 Wharton Leadership Conference: Leading in a Dynamic and Unpredictable World - Topic: Leading in Uncertainty: What's Your Story?
 
* 5th Annual iMedia Entertainment Marketing Summit - Topic: Leading in Uncertain Times
 
* Harvard Business School Club of Philadelphia - Topic: Leading in Uncertain Times
 
* 6th Annual North American Conference on Customer Management (NACCM) - Topic: aH Ha! The MAGIC is Story
 
* Mark Victor Hansen's Mega Speaking Event - Topic: aH Ha! The MAGIC Is Story
 
* SARFT - Topic: The Future: U.S. And China - The Road Ahead
 
* Institute for International Research (IIR): The 6th Annual Front End of Innovation - Topic: Your Catalyst to Break Through
 
* JP Morgan Advisors' Exchange - Topic: In Business It's Your Story, Not the Facts That Make the Difference
 
* Toy Industry Association's ToyCon 2008 - Topic: MAGIC in a Digital World
 
* Motorola - Topic: Connecting With Passion
 
* The Power Within - Topic: Entrepreneurship
 
* ESPN - Topic: Challenging The Incumbency: Overcoming Fear of Failure
 
* HP - Topic: Managerial Performance
 
* North American Conference on Customer Management (NACCM) - Topic: Driving Growth & Managing Change in the Global Marketplace
 
* Yahoo! - Topic: Turning 0's and 1's into Ooh's and Aah's
 
* Society of International Business Fellows, Annual Summit meeting - Topic: Business of Hollywood
 
* Institute for International Research (IIR) - Topic: A Morning with Peter Guber
 
* The Power Within - Topic: Entrepreneurism
 
* International Shopping Center - Topic: The Customer Is An Audience
 
* IMAX - Topic: Big Is Dangerous. Better Is Better
 
* Big Task Weekend - Topic: Story Telling For Business Success
 
* ROTH Media/Technology Business Tour & Conference - Topic: Navigating Today's Media Markets
 
* Marine Hotel Association, Annual Conference and Trade Show - Topic: Foundations for the Future
 
* Institute for International Research (IIR) - Topic: The Marketing of Hollywood
 
* Busch Entertainment Corporation Leadership Conference - Topic: A Morning with Peter Guber
 
* The Power Within - Topic: Shoot Out: Branded Entertainment
 
* Medtronic Sales and Marketing Conference - Topic: A Morning with Peter Guber
 
* Institute for International Research (IIR) - Topic: The Hollywood Report on Youth Marketing
 
* The Power Within - Topic: A Morning with Peter Guber
 
* Youngstown State University, Paul J. & Marguerite K. Thomas Colloquium on Free Enterprise - Topic: Shoot Out: Branded Entertainment
 
* Associated Jewish Community Federation of Baltimore - Topic: An Evening with Peter Guber
 
* Association of Hispanic Advertising Agencies, 15th Semi-Annual Conference -Topic: Understanding Success and Failure
 
* Ogilvy & Mather - Topic: An Afternoon with Peter Guber
 
* TraderForum 2003 Annual Conference
 
* The College of Wooster - Topic: Leadership in Troubled Times
 
* Video Software Dealers Association - Topic: Shoot Out
 
* Competia International Symposium 2002 - Topic: Improving Business Performance
 
* Investment Funds Institute of Canada - Topic: Improving Business Performance
 
* 2001 Forbes CFO Forum - Topic: Leadership, Management, and Motivation in Uncertain Times
 
 





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