Creating High Performance Organizational Cultures

OWNER

Los Angeles Dodgers

"Creating high performance organizational culture
IS THE KEY TO ALL ACQUISITION SUCCESS."
- Peter Guber

Background

In 2012 Peter Guber joined with Guggenheim Partners and Magic Johnson to acquire the Los Angeles Dodgers.

An active owner, Peter is involved with key ownership decisions and activities around stadium development, marketing, and public relations.

Peter is also actively managing the build-out of the Dodgers AAA franchise in Oklahoma City, forging relationships with the community and sponsors and developing club merchandise.

Peter Guber Los Angeles Dodgers Uniform

photo: Jon SooHoo

Yasiel Puig Home Run Dodgers Stadium

photo: Jon SooHoo

The Partnership

Focus on Authenticity

Over the last years, the Dodgers have had a ragged culture and an uneven performance. Our mandate as new owners was to create a high performance organizational culture that started with the partnership group itself.

Our focus was authenticity – everyone had to have their heart, feet, tongue, and wallet going in the same direction.

Peter Guber with the members of the Dodgers Ownership Group. photo: Jon SooHoo
photo: Jon SooHoo

Our Audience

Every Touch Point Matters

We applied best practices from all aspects of location based entertainment, considering concessions and merchandise, parking and technology. Every touch point had to have a reboot. The organization had to be rebuilt to think globally about what customers and fans want while honoring and representing the ethos of the local community.

Dodgers Fan Waving Dodgers Flag. photo: Jon SooHoo
photo: Jon SooHoo
Dodgers Stadium Opening Day

photo: Jon SooHoo

 

We have a very diverse audience with high expectations on the field, and very different expectations in terms of every other aspect of the experience.

 

THE DODGERS ARE AN ICONIC BRAND SO THE BAR IS SET HIGH.

 

logo-dodgers-ShootingBall

The Take Away

The Take Away

Creating High Performance Organizational Cultures is Key.

“Dodger stadium now has the largest pass through of customers of any venue in the U.S. – almost four million. It’s competing for dollars and loyalty in a city against five other major league franchises as well as every other leisure time activity. Our intention is to continue to shape the organization around customer experience so that the audience becomes viral advocates for the brand and its products.”

 

Connect With Peter