"Creating high performance organizational culture
IS THE KEY TO ALL ACQUISITION SUCCESS."
- Peter Guber
In 2012 Peter Guber joined with Guggenheim Partners and Magic Johnson to acquire the Los Angeles Dodgers.
An active owner, Peter is involved with key ownership decisions and activities around stadium development, marketing, and public relations.
Peter is also actively managing the build-out of the Dodgers AAA franchise in Oklahoma City, forging relationships with the community and sponsors and developing club merchandise.
Over the last years, the Dodgers have had a ragged culture and an uneven performance. Our mandate as new owners was to create a high performance organizational culture that started with the partnership group itself.
Our focus was authenticity – everyone had to have their heart, feet, tongue, and wallet going in the same direction.
We applied best practices from all aspects of location based entertainment, considering concessions and merchandise, parking and technology. Every touch point had to have a reboot. The organization had to be rebuilt to think globally about what customers and fans want while honoring and representing the ethos of the local community.
“Dodger stadium now has the largest pass through of customers of any venue in the U.S. – almost four million. It’s competing for dollars and loyalty in a city against five other major league franchises as well as every other leisure time activity. Our intention is to continue to shape the organization around customer experience so that the audience becomes viral advocates for the brand and its products.”