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It’s All About the Execution

Operating Owner, Co-Executive Chairman

Golden State Warriors

"You can have great elements and capital in abundance
but it's always execution that separates success from failure."


In 2015, the Warriors captured the organization’s first NBA championship in 40 years to culminate the most successful three-year run in franchise history. In 2017 and 2018, the Golden State Warriors won back-to-back NBA championships. Since 2015, the Warriors have made four consecutive trips to the NBA Finals, bringing home three NBA championship titles.

In my role as co-Owner and co-Executive Chairman, I provide executive leadership in all aspects including team and personnel, game operations, venue management, in-game operation, and entertainment value. Additionally, I’m involved with the strategic initiatives and operational imperatives of the Chase Center, our $1.3 billion dollar sports entertainment center in San Francisco, where the Warriors played their first home game in the fall of 2019.

Golden State Warriors owners, Peter Guber and Joe Lacob.

photo: Getty Images/NBAE

Peter Guber Golden State Warriors 2015 NBA Champions

Peter celebrates the NBA Championship with his team, the 2015 NBA Champion Golden State Warriors. photo: Getty Images/NBAE

New NBA Record

In 2015-2016, the Golden State Warriors made NBA history when the team set a new record for most wins in a single-season: 73



photo: NBA Photos

Peter celebrates the NBA Championship with his team, the 2017 NBA Champion Golden State Warriors


Success Requires Change

The competitive nature of the purchase drove up the price to a point that meant success would only be assured if there was a sea change in the entire organization and its strategy and tactics. The Warriors were in shambles, stuck at the bottom of the league by all metrics. We set out to pay a premium for the best leadership and determined that the culture mantra would be impatience, but not imprudence.

Peter Guber Stephen Curry NBA Championship Trophy
photo: Getty Images/NBAE

Peter celebrates the NBA Championship with his team, the 2018 NBA Champion Golden State Warriors

Golden State Warriors Center Court at Oracle Arena
A Cultural Overhaul: Inside and Out

Each new executive was carefully vetted for their tolerance not to be risk averse and for their ability to have ownership of the process with their reward built around carefully crafted goals. Determined to rebuild the brand, we focused on strengthening the bond between the executives and the operating staff and reconstructing the relationship with the loyal fans.

Peter Guber Steph Curry Championship Ring
photo: Getty Images/NBAE
"The biggest risk in the business world today
You have to take risks."


The Experience Matters & The Importance of Inclusivity

We shaped our culture around a strategy of being audience-centric. Every touch point was crafted to shape participation in the team. Vendors, sponsors, and fans were all given a vested interest – changed from passengers to participants who now had a role in the outcome. The operative team was charged with engaging our fans and taking the oldest venue in the NBA and turning it into a state of the art venue. This meant experimentation and some bumps.

Strength In Numbers t-shirts Oracle Arena Golden State Warriors
photo: Getty Images/NBAE

Sports Illustrated – 2018 Sportsperson of the Year

In 2018, the Golden State Warriors were named Sports Illustrated’s Sportsperson of the Year for the influence that the Warriors, as a collective group, have had on their sport and the broader culture over the last half-decade. Since 1954, Sports Illustrated has selected a Sportsperson of the Year. The Warriors are the fourth team ever and the first since the 2004 Boston Red Sox to win SI’s Sportsperson of the Year award.

We Are All In This Together

Culture became the mantra of the Golden State Warrior’s business plan. We instilled a culture that supported risk, embraced uncertainty, and accepted failure as an inevitable part of the process.  

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Peter Guber and Joe Lacob celebrate the 2015 NBA Championship with their team, the Golden State Warriors
photo: Getty Images/NBAE

Sports Business Journal – Franchise of the Decade

Warriors Named Franchise of the Decade Across All Pro Sports Teams

In December of 2019, The Golden State Warriors were named ‘Franchise of the Decade’ across all professional sports teams by the Sports Business Journal/Daily. As part of the astonishing transformation for the franchise over the last 10 years, SBJ highlighted numerous accomplishments including three NBA Championships, Chase Center Completion, and leading the league and all professional sports in a variety of business categories.

Chase Center

In 2014, our new ownership group proposed to build a new state-of-the-art privately financed sports and entertainment venue in San Francisco and entered into an agreement with to purchase private land in San Francisco’s Mission Bay neighborhood. In 2016, we announced a 20-year naming rights partnership with JPMorgan Chase & Co. In January of 2017, the Warriors broke ground on the arena, which would be known as the Chase Center.

In September of 2019, the highly awaited and anticipated Chase Center opened. The 11-acre project includes an 18,000-seat arena and 600,000 square feet of office space, as well as a new 5.5-acre park.

The brand new Chase Center in San Francisco is scheduled to house the Golden State Warriors starting in 2019.

The brand new Chase Center in San Francisco is scheduled to house the Golden State Warriors starting in 2019.

Thrive City – A Partnership with Kaiser Permanente

In 2019, the Golden State Warriors and Kaiser Permanente announced the creation of Thrive City, a dynamic new community gathering space located in the heart of Mission Bay, designed to promote health and wellness in the greater Bay Area. The beautiful open-air district offers a year-round resource for families, fans, visitors and neighbors to build community at a variety of festivals, farmers markets, dining experiences, community events and more.

The Take Away

Peter Guber Golden State Warriors

photo: Getty Images/NBAE

The Take Away

It’s All about the Execution.

“There are no guarantees in any business. A random event can derail anyone’s success at any time. Yet, despite factors outside of your control, what I do know is that your organization’s culture is the foundation upon which your future success rests.”  

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