Peter Guber and Joe Lacob were the driving forces behind the ownership group’s NBA bid to purchase the Warriors in 2010.
In 2015, the Warriors captured the organization’s first NBA Championship in 40 years to culminate the most successful three-year run in franchise history. In 2017, the Golden State Warriors won their second NBA Championship in three years.
In his role as co-Owner and co-Executive Chairman, Peter provides executive leadership in all aspects including team and personnel, game operations, venue management, in-game operation, and entertainment value. In addition, he drives the strategic initiatives and operational imperatives around building a $1.3 billion dollar sports entertainment center in San Francisco where the Warriors will play their first home game in 2019.
In 2015-2016, the Golden State Warriors made NBA history when the team set a new record for most wins in a single-season: 73.
The competitive nature of the purchase drove up the price to a point that meant success would only be assured if there was a sea change in the entire organization and its strategy and tactics. The Warriors were in shambles, stuck at the bottom of the league by all metrics.
We set out to pay a premium for the best leadership and determined that the culture mantra would be impatience, but not imprudence.
Each new executive was carefully vetted for their tolerance not to be risk averse and for their ability to have ownership of the process with their reward built around carefully crafted goals.
Determined to rebuild the brand, we focused on strengthening the bond between the executives and the operating staff and reconstructing the relationship with the loyal fans.
"The biggest risk in the business world today
IS TAKING NO RISKS.
You have to take risks."
- Peter Guber
We shaped our culture around a strategy of being audience-centric. Every touch point was crafted to shape participation in the team. Vendors, sponsors, and fans were all given a vested interest – changed from passengers to participants who now had a role in the outcome.
The operative team was charged with engaging our fans and taking the oldest venue in the NBA and turning it into a state of the art venue. This meant experimentation and some bumps.
Culture became the mantra of the Golden State Warrior’s business plan. We instilled a culture that supported risk, embraced uncertainty, and accepted failure as an inevitable part of the process.
We are leading the charge to build the new Chase Center, a majestic sports and entertainment venue in San Francisco where the Warriors will play their first home game in 2019. The indoor venue will host major sporting events, concerts, conventions, family shows and more.
“There are no guarantees in any business. A random event can derail anyone’s success at any time. Yet, despite factors outside of your control, what I do know is that your organization’s culture is the foundation upon which your future success rests.”