"Winning teams
CONFRONT GREAT RISKS
Deploying attitude and aptitude with passion."
- Peter Guber
aXiomatic is a broad-based esports and gaming company chaired by four renowned sports, technology, entertainment and investment industry titans.
As co-executive Chairman of the company, Peter leads high end management and strategic decisions around corporate opportunities, branding, talent acquisition and sponsors.
Driven to connect artists and audiences, Peter continues to create franchise properties that are highly leverageable and attractive to media and sponsors.
aXiomatic Chairmen: Peter Guber, Ted Leonsis, Jeff Vinik, Bruce Karsh. Photo: 1UP Studios
As owners, we knew that building a premium management team would be the foundation for creating a portfolio of dynamic holdings in the esports and video gaming industry.
aXiomatic acquired controlling interest in Team Liquid, a top esports team in the U.S. and Europe and also has stakes in esports companies Super League Gaming, Gamer Sensei and Bitkraft. In July 2017, the Walt Disney Company announced an equity investment in aXiomatic.
Photo: 1UP Studios
Team Liquid is a premier esports organization and among the industry’s most storied and respected brands. Team Liquid has more than 45 players competing in over one dozen gaming titles at the highest level of professional play including: “League of Legends,” “CS:GO,” “Dota 2,” “Hearthstone,” “StarCraft 2,” “Halo,” “Street Fighter” and ”SSBM.”
Beyond being a top esports team, Team Liquid is a new media enterprise with business units including Liquid Media, an influencer management agency, and 1UP Studios, the full service production company known for its high-quality esports documentary style filmmaking, and creative commercial content.
Team Liquid won the 2017 DOTA 2 International Championships which boasted the largest purse in esports history. At TI7, Liquid made history twice: First, for winning the Aegis of Champions; and second, for being the only team to do so by sweeping its competition 3-0.
In 2017, ESPN awarded Team Liquid (DOTA 2) “Team of the Year.”
Photo: 1UP Studios
In November 2017, Team Liquid became a permanent partner of Riot Games and the North American League Championship Series (NA LCS), the professional league for the world’s most popular esport, League of Legends.
In January 2018, Team Liquid announced their new headquarters, the Alienware Training Facility (ATF). At 9,000 square feet, and just minutes from Riot Games LCS Studio, this new location will serve as the foundation of our organization in North America.
Our partnership with Alienware epitomizes performance and innovation and will change the way Team Liquid plays, practices, and works as an organization.
Team Liquid competing at ESL Hamburg. photo: 1UP Studios
photo: Dave Carlson
“Our strategy was built it and they will come…Our winning management team put a premium on relationships while aiming for our audience’s hearts, not their wallets.”
Please Note: Due to a high volume of inquiries we are unable to acknowledge all requests. Peter Guber does not accept unsolicited materials of any kind. We thank you in advance.
