Building a Winning Team


Dick Clark Productions

"My life has always been about partners.
If it’s a good partnership, it brings out the best in everybody.
It challenges everybody to be even better."
- Peter Guber

Partnership & Leadership

Peter Guber joined with Guggenheim Partners to purchase Dick Clark Productions (DCP), the world’s largest producer and proprietor of televised events.

As an Owner of the company, Peter leads high end management decisions that create strategic relationships with venues, artists, and sponsors.

Additionally, Peter develops intellectual properties for live venue experiences that create strong levels of audience participation, producing franchise properties that are highly leverageable and attractive to sponsors and advertisers.

Tina Fey and Amy Poehler hosting the 2015 Golden Globe Awards.

Tina Fey and Amy Poehler hosting the 2015 Golden Globe Awards.


Timing is Everything

Joining with Guggenheim Partners to purchase DCP from Red Zone after having owned it before meant knowing what was necessary to make the acquisition pay off. What had changed since my previous ownership of the company was the television market, which was now placing a premium on live event programming.

The Strategy

Historic Legacy, Future-Minded Growth

As owners, we knew that if we could build a premium management team, we could over perform the current assets and acquire and build properties that would be core to the emergent business. DCP produces perennial hits such as the American Music Awards, Golden Globe Awards, Academy of Country Music Awards, Billboard Music Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.

DCP also produces popular weekly television programming, including So You Think You Can Dance, and owns one of the world’s most unique and extensive entertainment archive libraries with more than 55 years of DCP’s award-winning shows, historic programs, specials, performances and legendary programming. The company works with every major broadcast network, cable network, distributor and advertiser, reaching audiences of all ages around the world.

Harry Styles performs at Dick Clark's Rockin' New Years Eve

photo: Mark Davis/Getty Images for DCP

Aim For Their Hearts

photo: Dave Carlson

Aim For Their Hearts

“We’ve built a winning management team, and put a premium on relationship capital while aiming for our audiences hearts, not their wallets. In doing so, we’re crafting a special brand and great partnerships to share in the journey.”



Connect With Peter