Is there is a secret sauce, a Rosetta Stone, a one-size fits all to growing your business exponentially and achieving significant competitive advantage?
There is. I experienced it and it lies in the power of developing and telling a purposeful story, a method to emotionalize your “call to action,” what you want your customers, clients or patrons to do, buy, or get. The best news is that this story telling ability is hardwired in us. These batteries are included!
Surprisingly, by the time most people have entered business, stories as strategy, are often dismissed as too soft or suspect and get replaced by soulless bullets points and forgettable data.
Surprisingly, by the time most people have entered business, stories as strategy, are often dismissed as too soft or suspect and get replaced by soulless bullets points and forgettable data. In our age of acute economic uncertainty and rapid technological change, it’s not the 0’s and 1’s of the digital revolution, but rather the ooh’s and aah’s of your story that is the catalyst to motivate and persuade and excite and incite others to action.
Why not rely on the efficiency of firing just the facts, figures and information?
That efficiency doesn’t deliver effectiveness.
The power of story gives the information inside emotional meaning, a value humans crave. When this information is bonded with the emotion it is metabolized in a way that it is easily recalled and delivered so that one can act on the teller’s goal. Think of this purposeful story as a Trojan horse – the vehicle that gives the critical proof of process to the facts embedded inside the story an emotional meaning that is aimed at the hearts of your listeners – not their wallets or their minds – making them viral advocates for your goal.
It’s the difference between inspiration – inspiring your team to sell and then seeing your customers aspire tobuy your product; or, perspiration – perspiring your team to sell and seeing them bombard it on your customers to buy.
This is not a guarantee, but a no risk proposition that has proved to me that if you can’t tell it you can’t sell it!