Tweeting for Your Success

Why is Twitter key to your success?

With more than 140 million active users (over 60% of whom are mobile users), 400 million Tweets sent per day, and over 400 million monthly unique visitors to twitter.com, you, as business professionals have unprecedented opportunities to influence others in order to reach and even surpass your business goals…

  • at low to no cost.
  • in real time.
  • leveraging an exponentially larger network of passionate evangelists, who will voluntarily extol the virtues of your offering to like-minded audiences in their authentic voices.

Below are 5 KEY TWITTER INSIGHTS activated by critical questions I ask myself and you should ask yourself to get the “tweeting edge:”

GREAT CONTENT RULES.

This is more important than the number of followers you have. The more compelling your content, the more retweets you’ll get.

Get the “tweeting edge” by asking yourself:

– How can I heighten the emotional impact of my tweet to make it more resonant, memorable and actionable?
-What relevant pictures or links can I include to the story I am tweeting to deepen engagement, connection and potential retweets?
– Am I recognizing that I have a global audience who may be following me and is my tweet relevant?

TWITTER LEVELS THE PLAYING FIELD ALLOWING EVERYONE A VOICE IN THE CONVERSATION.

Get the “tweeting edge” by asking yourself:

– Is my voice authentic?
– Is my voice unique and differentiated from others who may have expressed their views on similar issues?
– Do I have a clear and authoritative position on the topic I’m tweeting about?

FOLLOW THE TOP TWITTER ACCOUNTS WHICH TWITTER SUGGESTS AS YOU SET UP YOUR ACCOUNT.

This will enlarge you profile by being seen by all their followers as they see you.

Get the “tweeting edge” by asking yourself:

– Have I identified and aimed at those top twitters most important to my success?
– Am I engaging with them strategically through my own questions, insights and unique voice to attract the followers of the top twitters to my tweets?
– Am I efficient with my time – eliminating following top twitters with minimal ROI to me while always researching and learning from those who benefit me?

PAY ATTENTION TO FEEDBACK – ESPECIALLY COMPLAINTS.

Get the “tweeting edge” by asking yourself:

– Am I consistently scouring and responding to complaints tweeted from customers?
-How can I be proactive in soliciting feedback and direction from followers/customers before a problem occurs?
-Am I scoping the feedback of my competitors to learn from their triumphs and missteps?

BE GENEROUS.

Use the global universe that is Twitter to propel the greatest good.

Get the “tweeting edge” by asking yourself:

– Is my business in alignment with the greatest good? Are my tweets generous or just a vehicle for self promotion?
-What platforms or causes resonate meaningfully to my life?
– How can I leverage the attention of my followers to get their intention to do the greatest good?

The Three “Audiences” Crucial to Your Exponential Business Success

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