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"Be Active
IN YOUR OWN RESCUE."

Author: Peter Guber

Your Best Defense is a Strong Offense

Get Your Face in Their Face

The Balance Between These Two Human Needs is Critical in Keeping and Growing a Vibrant Customer or Fan Base

Get In The Emotional Transportation Business

Who Got Me Thinking This Week?

If You Can’t Tell It, You Can’t Sell It

Self Interest Has To Be Your Only Interest

Flying in the Red Zone — Gaining and Sustaining Competitive Advantage in Volatile Times

Achieving Success By Surviving Fame and Misfortune

Make Sure Your Motives Are Authentic & Congruent With Your Goal

The Hidden Power of Back Stories – A Buried Treasure

Psychology Today: The Inside Story