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Category: Tell To Win

Larry King, host, Larry King Live

Clinching The Deal By Capitalizing On The Back Story

Oscar Goodman, mayor of Las Vegas

It’s The Story Stupid…Don’t Leave Home Without It

Jack Warner, founder, Warner Bros.

Use Metaphors And Analogies To Fire Up Imagination And Illumination

Susan Feniger, restaurateur, Border Grill, Ciudad, and Street, and costar of the Food Network's Too Hot Tamales

Cooking Up Purposeful Stories For Consumption

Connect To Others By Demonstrating Vulnerability

Mark Burnett, Emmy Award-winning producer, Survivor, The Apprentice, Are You Smarter Than a 5th Grader?, The MTV Awards

Using Contagious Energy As The Catalyst To Tell Great Stories

Stacey Snider, cochairman & CEO, DreamWorks studios

Everyone’s In The Emotional Transportation Business

Telling To Win – The Art Of The Deal

Barry Levinson, Academy Award-winning director, Rain Man

Find Your Story’s Hero Or Risk Losing Your Audience

Bethany Hamilton, champion surfer

Engage The Powerful Narratives In Books, Movies, And History To Emotionalize Your Call To Action

Michael Wesch, associate professor of cultural anthropology, Kansas State University; US professor of the year 2008; and National Geographic emerging explorer 2009, Kansas State University

The Missing Link In Business

Rob Quish, COO, JWT North America, and CEO, JWT inside

Surrendering Your Story To Your Customer Can Create A Gem Of A Campaign