Keith Ferrazzi, an expert in professional relationship development and author of the best-selling books, Never Eat Alone andWho’s Got Your Back, said at one of Peter Guber’s story telling conclaves, “Vulnerability is one of the most underappreciated assets in business today. Everyone has something in common with every other person. and you won’t find those similarities if you don’t open up and expose your interests and concerns, allowing others to do likewise.”
MORE ABOUT TELL TO WIN
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of ‘voices’ – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Norma Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver – and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.