“Online or off? Which is the best way to tell your story?” Peter Guber asked Phil Mckinney, Chief Technology Officer of Hewlett-Packard when they spoke together at the San Francisco Supernova Conference. “Technology still can play only a supporting role,” said Mckinney. “I’m a firm believer that the ability to see and feel the emotional response, to get that feedback mechanism when you’re telling the story, is critically important. The technology just isn’t there yet to get the same value online as you get in the room face-to- face.”

MORE ABOUT TELL TO WIN

To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of ‘voices’ – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Norma Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

After listening to this extraordinary mix of voices, you’ll know how to craft, deliver – and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.