News

"Be Active
IN YOUR OWN RESCUE."

Author: Peter Guber

#1 New York Times Best Seller Tell To Win Book Cover

Tell to Win – BUZZ

Your Hero Is Magic

The Power Of Being Interested To Create A Story To Seal The Deal

Inciting Collaboration By Surrendering Control Of Your Story

Drama Gets Your Story Moving

Kevin Plank, founder and CEO, Under Armour

Creating A Billion Dollar Company By Making The Customer Your Hero

William D. Simon (Bill), global managing partner, media and entertainment, Korn/Ferry International

Preparation Is The Master Of Success

Dr. George E. Marcus, professor of political science, Williams College

There’s No Faking Authenticity

John Paul Dejoria, cofounder, chairman, and CEO John Paul Mitchell Systems; cofounder and chairman, Patron Spirits Company; and cofounder and chairman, John Paul Pet

Converting Back Stories Into Empires

Ken Lombard, president and partner, Capri Capital Partners; formally cofounder partner/president, Johnson Development Corp., and past president of Starbucks Entertainment

You Had Me At Ahha

Susan R. Estrich, professor, USC Gould School of Law; first woman to manage a presidential campaign; lawyer; and commentator for Fox News

Use Your Props Properly Or They Can Tank Your Story

Ascending The Career Ladder By Having Others Tell Your Story